Wonderland Cocktails, a premium RTD brand from BrewDog Distilling Co., launches in 500 Tesco stores, offering five bar-quality, carbon-neutral cocktails, combining exceptional taste with sustainability at an affordable price.
In an exciting development for cocktail enthusiasts across the UK, Wonderland Cocktails, a premium ready-to-drink (RTD) brand from BrewDog Distilling Co., has officially launched in over 500 Tesco stores nationwide. This strategic partnership offers consumers convenient access to bar-quality canned cocktails, perfect for enjoying at home or on the go.
Launched in September 2023, Wonderland Cocktails presents a collection of five expertly crafted cocktails, each promising a perfect serve every time. These cocktails are made using BrewDog’s acclaimed spirits, including LoneWolf gin, Abstrakt vodka, DUO rum, and Casa Rayos tequila. The range features two categories: SHAKE cocktails, which include the Classic Margarita, Espresso Martini, and Passionfruit Martini, and CHILL cocktails, which include the Classic Mojito and Cantarito Paloma.
The SHAKE cocktails are designed to leave a little extra space at the top of the can, allowing for a long-lasting créme and a higher alcohol content. In contrast, the CHILL cocktails are ready to serve directly from the can as longer drinks.
Steven Kearsley, Managing Director at BrewDog Distilling Co., expressed his enthusiasm for the launch, highlighting the brand’s objectives: creating a better entry point for consumers to experience their spirits, filling a market gap for a fun and colorful premium RTD cocktail range, and enhancing the quality of serve through an interactive dispense mechanism. He emphasized the exceptional quality of the cocktails, made with BrewDog’s own spirits and ingredients typically found in cocktail bars. The Tesco listing is a significant achievement, offering all five SKUs at £3.90 per can or as part of a 4 for 3 permanent grocery offer.
Wonderland Cocktails are not only delicious but also environmentally conscious. Each cocktail is made with carbon-neutral BrewDog spirits, and the canned cocktails themselves are carbon-neutral, thanks to the offsetting of CO2 emissions in the supply chain and production processes.
Marie Cook, Buyer at Tesco, shared her excitement about the partnership, noting the brand’s impactful on-shelf presence and exceptional quality. With the cocktail RTD category experiencing year-on-year growth, the addition of these iconic cocktail serves in Tesco’s 4 for 3 offer allows more consumers to enjoy these amazing RTD serves.
The Wonderland Cocktails range includes:
- Classic Mojito (10% ABV, 200ml): Fresh flavors of mint and lime with DUO white rum. Chill and serve.
- Classic Margarita (14%, 125ml): A fusion of limes, triple sec, and a dash of salt with Casa Rayos tequila. Shake and serve cold.
- Espresso Martini (14%, 125ml): Smooth espresso and rich coffee liqueur with Abstrakt Vodka. Shake and serve cold.
- Cantarito Paloma (10% ABV, 200ml): Casa Rayos Blanco tequila blended with pink grapefruit juice, orange juice, lime, and a dash of salt. Chill and serve.
- Passionfruit Martini (14%, 125ml): Abstrakt Vodka with passionfruit liqueur and a hint of lime, offering rich tropical flavors. Shake and serve cold.
BrewDog Distilling Co. is committed to quality and sustainability, ensuring maximum flavor in their spirits while being a carbon-negative company. This launch marks a new chapter for Wonderland Cocktails, bringing exceptional spirits to a wider audience and setting a new standard in the RTD cocktail market.
