Nourish’s Coconut Revolution
Nourish is challenging conventional healthy snacks with coconut-based treats that support digestive and hormonal health, expanding nationwide as consumers increasingly prioritise wellness, natural ingredients and functional nutrition.
Health has become the leading factor influencing snack purchases in the UK, with consumers increasingly seeking products that deliver functional benefits alongside convenience. Against this backdrop, Surrey-based snack brand Nourish is carving out a niche by championing coconut as a nutrient-rich alternative to many of today’s protein-focused offerings.
While much of the functional snacking category has centred on protein bars and cereal-based products, Nourish has built its range around coconut, highlighting its natural fibre content, healthy fats and mineral profile. The company positions coconut as an under-appreciated ingredient that can support digestive health, energy levels and overall wellbeing.
Founded in 2015 by healthcare professional Ineke Nugteren, Nourish produces a range of minimally processed snacks designed to support gut and hormonal health. The portfolio includes high-fibre brownies, coconut bites, macaroons and a six-strong range of chilled dessert bars.
The latest addition to the range is a Matcha Coconut Cookie, developed in collaboration with tea specialist OMGTEA. The product combines coconut with AA-grade Japanese matcha, bringing together two ingredients associated with health-conscious consumers. The launch reflects growing demand for functional snacks that deliver both flavour and nutritional benefits.
Nugteren’s background in healthcare has played a significant role in shaping the business. Originally trained as an intensive care nurse in New Zealand, she later worked in an African orphanage before relocating to England, where she specialised in travel medicine, respiratory health, nutrition and wellbeing. Her interest in functional medicine ultimately led to the creation of Nourish.
Based in Reigate, the company places a strong emphasis on ingredient sourcing and product development. Much of the range is produced in-house, allowing the business to maintain control over ingredient quality and innovation. Products are free from gluten, dairy and refined sugar, while many are also organic.
Alongside its health-focused credentials, Nourish has incorporated a social impact element into its business model, donating 10 per cent of net profits to the Water for Good charity.
Although the brand has traditionally attracted a predominantly female customer base, Nourish says its male audience is growing steadily. Its products are available through a broad mix of retailers and outlets, including Ocado, Abel & Cole, Fortnum & Mason, Amazon, airline catering channels, workplace catering programmes and a network of independent delis, coffee shops, farm shops and gyms across the UK.
As consumer demand for healthier snacking options continues to rise, Nourish is betting that coconut-based products can offer a compelling alternative to the protein-heavy trends that currently dominate the category.
