Limited-Time Heat: Available From 15th To 30th September 2025
La SPOT launches the ‘Spicy Sister’ Octopus Hot Dog, a smoky, spicy twist on their viral original, available for two weeks only in limited quantities.
Move over, Octopus Hot Dog—La SPOT, the culinary hotspot nestled in the heart of Charlotte Street, has set mouths watering and pulses racing once again. Introducing their latest creation: the ‘Spicy Sister’ Octopus Hot Dog, a fiery twist on the dish that’s already become a certified London legend. But don’t wait—this tantalizing treat is available for just two weeks, from September 15 to 30. Once it’s gone, it’s gone.
La SPOT first made waves earlier this year with their original Octopus Hot Dog, a masterpiece featuring a tender slow-cooked octopus tentacle hugged by golden, buttery brioche and topped with onion marmalade, Makoto cheese, crispy potato julienne, and a dusting of paprika. The dish didn’t just win hearts—it broke the internet. With over half a million organic video views on social, celebrity endorsements, and endless sold-out days, the Octopus Hot Dog reshaped the London food scene and earned its place as one of the city’s most Instagrammable eats.
After this runaway success, fans demanded a sequel—something bolder, spicier, and full of personality. La SPOT listened. Enter the ‘Spicy Sister,’ a £17 showstopper that replaces paprika with a smoky, intense Pimentón de la Vera marinade. Despite the fiery upgrade, the careful craftsmanship remains: slow-cooked octopus, pillow-soft brioche, molten Makoto cheese, crispy potatoes, and that intensely rich onion marmalade. It’s the same mouthwatering masterpiece, but with a spicy kick designed to linger.
If you’re eager to try this limited-edition sensation, be forewarned: quantities are extremely limited. There are no pre-orders, no reservations—just a first-come-first-served policy that rewards the bold. Demand promises to be scorching, so early birds are encouraged.
“The Octopus Hot Dog has become a bit of a London legend in just a few months,” says Iryna Zast, co-founder of La SPOT. “We wanted to thank our regulars and spice lovers by giving them something fresh, exciting, and truly special. It’s a two-week-only moment. If you miss it, you miss it.”
La SPOT: Where Brioche Dreams Come True
La SPOT isn’t just the home of London’s most talked-about hot dogs—it’s a culinary celebration rooted in sharing, socialising, and accessible indulgence. Inspired by the lively communal spirit of European tapas bars and the buttery decadence of brioche, this independent gem has rapidly captured the hearts (and stomachs) of Soho diners.
The brainchild of a husband-and-wife team and their longtime friend, La SPOT merges its founders’ Ukrainian roots with their passion for Spain’s eclectic food culture. Whether it’s a laid-back weekend brunch, midweek lunch, or an intimate evening meal, La SPOT invites visitors to slow down and savour every bite—without the Soho price tag.
At the heart of La SPOT’s menu is brioche, transformed into imaginative dishes like their famed Octopus Hot Dog, Oxtail and Cheddar sandwich, and Red Prawn creation. Vegetarians and vegans aren’t overlooked either, with a standout option featuring sautéed vegetables, garlic, green apple, and cheese (goat or vegan-friendly). These generously stuffed creations, paired with vibrant sides and small plates, make sharing irresistible.
This spirit extends to their Wine SPOT—a warm, laid-back basement space where guests can sample mini brioche sliders, sip curated wines, and explore evenings built around connection and flavour. And for weekend warriors, La SPOT’s brunch lineup promises indulgence. With brioche covered in everything from scrambled eggs and truffle to spicy chorizo, Spanish tortillas, roasted vegetables, and churros served with black and white chocolate dips, brunch transforms into a full sensory journey.
Seasonal specials, like the ‘Spicy Sister’ Octopus Hot Dog, underscore La SPOT’s commitment to fresh local produce and creative culinary adventures. Whether you’re seeking bold innovation or classic indulgence, La SPOT is where neighbourhood charm meets big-city brilliance. Don’t miss out—grab your ‘Spicy Sister’ while you can.

Media, You and Your Restaurant
The Power of Media Relations in the Restaurant Business
Winning any credible award and receiving write-ups in newspapers and magazines are usually indications that the restaurant is committed to higher standards..
In today’s competitive culinary landscape, media relations can be a game-changer for restaurants. Positive press coverage, influencer endorsements, and strategic PR campaigns can elevate your brand, attract new customers, and build credibility.
-
London Restaurants Take the Spotlight at ARTA 2026
London restaurants were among the winners at the Asian Restaurant and Takeaway Awards 2026, as the capital hosted a nationwide celebration of Asian dining at the London Hilton on Park Lane on 12 October. Taste of Nawab, Tajmahal Indian Cuisine, Grand Rasoi Restaurant and Shad Indian Restaurant received London regional restaurant titles, while The Banc…
-
At CÉ LA VI, London’s Views Are Only Half the Draw
Perched above Paddington, CÉ LA VI pairs panoramic London views and polished luxury with inventive Asian-inspired dishes, proving that a restaurant with a gimmick can deliver substance, too. I never expect much from restaurants with some sort of gimmick—whether it be on a rooftop, or on the waterside, it has some sort of elaborate theme.…
-
A Derbyshire Hotel Builds On Family Heritage And National Recognition
Six Decades Celebrated Peak Edge Hotel has secured three award shortlistings for accessibility, dining and weddings, building on national recognition as its historic Red Lion Restaurant celebrates six decades of Perez family heritage. P eak Edge Hotel is celebrating a triple awards shortlisting, continuing an extraordinary year of national and regional recognition for the family-owned…
-
THE BITTER CLUB PUTS BITTERS AT THE HEART OF THE APERITIF
The Bitter Club’s Cinnamon Orange, Hibiscus Rose and Grapefruit Elderberry cans pair botanical bitters with tonic for a ready-to-drink serve at 0.5% ABV. The Bitter Club’s B&T range pairs botanical bitters with tonic in three distinctive flavour combinations. At 0.5% ABV, these ready-to-drink serves bring floral, citrus and spice notes to the glass, offering a…
-
CATALYSE BRINGS BOTANICAL FLAVOUR AND STYLE TO THE TABLE
From left: Coral Lemon Balm & Mint, Mayi Vanilla & Green Tea, Mizu Ginger & Hibiscus and Acqua Blood Orange & Juniper—four botanical flavour combinations from Catalyse Life Drinks. Four flavours, colourful cans and an elegant design give Catalyse’s enhanced sparkling waters plenty of appeal. We enjoyed the whole selection as refreshing drinks on their…
-
FOLI Pairs Striking Design With Everyday Kitchen Appeal
From left: FOLI Extra Virgin Olive Oil, Chilli Infused Olive Oil and Mature Balsamic Vinegar, presented in distinctive coloured bottles designed to fit neatly together. Beautifully designed bottles, a chilli oil with an unexpected appearance and an enjoyable balsamic vinegar make FOLI’s collection a welcome addition to the kitchen. We tried three products that bring…
