Limited-Time Heat: Available From 15th To 30th September 2025
La SPOT launches the ‘Spicy Sister’ Octopus Hot Dog, a smoky, spicy twist on their viral original, available for two weeks only in limited quantities.
Move over, Octopus Hot Dog—La SPOT, the culinary hotspot nestled in the heart of Charlotte Street, has set mouths watering and pulses racing once again. Introducing their latest creation: the ‘Spicy Sister’ Octopus Hot Dog, a fiery twist on the dish that’s already become a certified London legend. But don’t wait—this tantalizing treat is available for just two weeks, from September 15 to 30. Once it’s gone, it’s gone.
La SPOT first made waves earlier this year with their original Octopus Hot Dog, a masterpiece featuring a tender slow-cooked octopus tentacle hugged by golden, buttery brioche and topped with onion marmalade, Makoto cheese, crispy potato julienne, and a dusting of paprika. The dish didn’t just win hearts—it broke the internet. With over half a million organic video views on social, celebrity endorsements, and endless sold-out days, the Octopus Hot Dog reshaped the London food scene and earned its place as one of the city’s most Instagrammable eats.
After this runaway success, fans demanded a sequel—something bolder, spicier, and full of personality. La SPOT listened. Enter the ‘Spicy Sister,’ a £17 showstopper that replaces paprika with a smoky, intense Pimentón de la Vera marinade. Despite the fiery upgrade, the careful craftsmanship remains: slow-cooked octopus, pillow-soft brioche, molten Makoto cheese, crispy potatoes, and that intensely rich onion marmalade. It’s the same mouthwatering masterpiece, but with a spicy kick designed to linger.
If you’re eager to try this limited-edition sensation, be forewarned: quantities are extremely limited. There are no pre-orders, no reservations—just a first-come-first-served policy that rewards the bold. Demand promises to be scorching, so early birds are encouraged.
“The Octopus Hot Dog has become a bit of a London legend in just a few months,” says Iryna Zast, co-founder of La SPOT. “We wanted to thank our regulars and spice lovers by giving them something fresh, exciting, and truly special. It’s a two-week-only moment. If you miss it, you miss it.”
La SPOT: Where Brioche Dreams Come True
La SPOT isn’t just the home of London’s most talked-about hot dogs—it’s a culinary celebration rooted in sharing, socialising, and accessible indulgence. Inspired by the lively communal spirit of European tapas bars and the buttery decadence of brioche, this independent gem has rapidly captured the hearts (and stomachs) of Soho diners.
The brainchild of a husband-and-wife team and their longtime friend, La SPOT merges its founders’ Ukrainian roots with their passion for Spain’s eclectic food culture. Whether it’s a laid-back weekend brunch, midweek lunch, or an intimate evening meal, La SPOT invites visitors to slow down and savour every bite—without the Soho price tag.
At the heart of La SPOT’s menu is brioche, transformed into imaginative dishes like their famed Octopus Hot Dog, Oxtail and Cheddar sandwich, and Red Prawn creation. Vegetarians and vegans aren’t overlooked either, with a standout option featuring sautéed vegetables, garlic, green apple, and cheese (goat or vegan-friendly). These generously stuffed creations, paired with vibrant sides and small plates, make sharing irresistible.
This spirit extends to their Wine SPOT—a warm, laid-back basement space where guests can sample mini brioche sliders, sip curated wines, and explore evenings built around connection and flavour. And for weekend warriors, La SPOT’s brunch lineup promises indulgence. With brioche covered in everything from scrambled eggs and truffle to spicy chorizo, Spanish tortillas, roasted vegetables, and churros served with black and white chocolate dips, brunch transforms into a full sensory journey.
Seasonal specials, like the ‘Spicy Sister’ Octopus Hot Dog, underscore La SPOT’s commitment to fresh local produce and creative culinary adventures. Whether you’re seeking bold innovation or classic indulgence, La SPOT is where neighbourhood charm meets big-city brilliance. Don’t miss out—grab your ‘Spicy Sister’ while you can.

Media, You and Your Restaurant
The Power of Media Relations in the Restaurant Business
Winning any credible award and receiving write-ups in newspapers and magazines are usually indications that the restaurant is committed to higher standards..
In today’s competitive culinary landscape, media relations can be a game-changer for restaurants. Positive press coverage, influencer endorsements, and strategic PR campaigns can elevate your brand, attract new customers, and build credibility.
-
Record Holder Sets First Time to Beat in New Bakewell Tart Eating Challenge
Leah Shutkever celebrates after completing the inaugural Bakewell Tart eating challenge in 25 minutes and 51 seconds, setting the first official time to beat. Leah Conquers Giant Bakewell Tart British competitive eater Leah Shutkever completed a giant Bakewell Tart eating challenge in 25 minutes and 51 seconds, setting the first official record ahead of National…
-
From Buddhist Temples to Tahoe Tables: Wolfdale’s Continues Chef Douglas Dale’s Culinary Journey
Photo: Wolfdale’s signature dishes celebrate pristine seafood, bold global flavours, meticulous technique, and elegant presentation in every composed plate. A Timeless Tahoe Institution Blending Japanese Craft, Global Flavours, And Heartfelt Hospitality Wolfdale’s combines decades of family tradition, Japanese-inspired technique, exceptional seafood, warm hospitality, and beautifully balanced flavours, delivering a memorable special-occasion dining experience that continues to…
-
Chef Jesse Mathewson Brings Big-City Culinary Ambition to a Hidden Tahoe Tavern
Hidden in an unassuming Lake Tahoe strip mall, The Dog & Bear Tavern pairs Chef Jesse Mathewson’s inventive, seasonally-driven cooking with genuine neighbourhood hospitality, delivering everything from artisan pizzas and confit duck legs to whimsical house-made ice creams without a trace of pretension. H ave you ever needed a restaurant that will please both your picky,…
-
The Chicken Parmi That Won Our Hearts – Schnitzel Heaven Takes the Crown
Schnitzel Heaven’s Chicken Parmi is a masterclass in comfort food elevated to award-winning standards. A beautifully butterflied schnitzel is coated in a crisp, golden crumb before being generously topped with silky béchamel sauce and melted mozzarella, then baked to perfection. The result is a dish that balances crunch, richness, and indulgence in every bite. Served…
-
Chef Arup Dasgupta Reflects on a Lifetime of Global Flavours, Michelin Discipline and Elevating Indian Cuisine to New Heights
Mastering Tradition And Innovation Award-winning Chef Arup Dasgupta reflects on his global culinary journey, Michelin-starred training, leadership philosophy, competition success, and mission to elevate Indian cuisine while inspiring future generations of hospitality professionals. F ew chefs embody the spirit of modern hospitality quite like Chef Arup Dasgupta. A culinary craftsman, mentor, innovator, and leader, he…
-
As Britons Seek Healthier Snacks, Nourish Bets On The Power Of Coconut
Nourish’s Coconut Revolution Nourish is challenging conventional healthy snacks with coconut-based treats that support digestive and hormonal health, expanding nationwide as consumers increasingly prioritise wellness, natural ingredients and functional nutrition. Health has become the leading factor influencing snack purchases in the UK, with consumers increasingly seeking products that deliver functional benefits alongside convenience. Against this…
